PRIVACY POLICY

YOUR PERSONAL DATA AND HOW WE USE IT

We collect, use, and store your personal data to ensure we can provide various services to you and offer you a personal experience online and in our stores. This may occur on our website ("Site") or via other means. We will keep your personal data confidential at all times and only collect, use, and store it in accordance with this Privacy Policy.

COLLECTION OF YOUR PERSONAL DATA

We collect different levels of your personal data, both on our Site and at our physical locations:

• You will be browsing our Site as a guest if you are not a registered user. We will not collect or use any personal data from you, but you may not be able to use all the services and features that we offer to registered users.

• You will need to input certain personal data when registering with us on our Site (such as your name and contact details) to receive various features and services that we offer to our registered users, such as email updates, responses to your queries, and priority access to limited edition items.

• You can only place an order with us as a registered user on our Site. In both cases, we will only collect information necessary to fulfill the relevant order (such as your name, contact details, and payment/credit card information).

• You may wish to verify or update any of your personal data that we hold. You may do so by contacting our Customer Service team or by amending your customer profile in your registered account.

USE OF YOUR PERSONAL DATA

We use the personal data you provide to us for the following purposes:

• To provide our services to you. This includes responding to any of your inquiries, providing you with product recommendations on our Site, maintaining your shopping cart on our Site, assessing your applications for any of our services, and fulfilling orders you may make with us (including security checks of your payments and verification).

• To provide you with marketing communications, as we may occasionally update you on our latest products and news via e-mail, post, and telephone.

DISCLOSURES OF YOUR INFORMATION

Your personal data will be kept confidential with us, except for the following parties to whom we may disclose your personal data:

• Any financial institutions, credit card issuing companies, or collection agencies where necessary to establish and support the payment being made by you.

• Any parties where such disclosure is mandated by statutory or contractual obligations or as required by law.

This Privacy Policy does not apply to any websites maintained by third parties. Please read such third parties' privacy policies before providing your personal data to them (whether via our Site or not). We are not responsible or liable for any use or breach of your personal data by such third parties.

CONTACTING US

If you have any questions or feedback about our Privacy Policy, please do not hesitate to contact us at info@valerolondon.com.